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Stars by Stella Artois – New York, NY

Beer & Myself

I’ve been practising my beer drinking for years, and I’m still an amateur. I don’t really like spirits, unless it’s a good gin and tonic, and quality cocktails aren’t always feasible. And sometimes you just want to share a pint with friends. While living in the UK, I very rarely had beer as an only option. There was always a cider at hand that I enjoyed. But I started drinking beer while living in New Zealand because I hated their colourless, and in my opinion, flavourless cider. So I started drinking beer. And I’m starting to kinda like it.



Stars by Stella Artois

When my friend Kim told me about a free event by Stella Artois in NYC with free beer and something to do with Stars, I was keen to try. Although the appeal was less the beer and more the Stars. We booked a time slot and showed up outside the former Post Office of New York, and waited in line for our turn. After checking our bags we were ushered in to a long dark hall and another line where our tickets were checked and we were given wrist bands. The wrist bands had little removable tabs which were redeemable for glasses of Stella Artois, and we ended up with 2 extra after an employee accidentally cut off my friends band, but didn’t confiscate the broken one when replacing it. Two extra drinks for us!

After waiting in this line for a short amount of time, we let through to a circular white room with a little seating, another line and servers with trays of freshly poured Stella. We each grabbed a glass for the most New York activity of them all: queuing. By the time we finished our beers, we were are the front of the line and we were lead into a pitch black room.

Once our group was fully in the room, the “stars” were slowly lighted. We stood on black plexi-glass that reflected the small and larger bulbs above us. It felt a little like floating in the stars. If you stood underneath the larger bulbs and raised your arms toward the “sky,” they would slowly float toward you. When they stopped descending, cameras would photograph you from above.

After a few minutes of taking selfies in the stars, we were herded into the main room for more free Stella samples, and little snacks like caramel corn, chex mix and pretzels. And while you drank and ate you could flag down an employee to find all the pictures of you from the star room. It took us a while to find ours, and unfortunately one of our friends stood in the wrong place in all the pictures, and you cannot see her in a single one.

But at least we got some free beer out of it, even if its still not quite my favourite.



Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois

Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois
Stars by Stella Atrois